Our overall project workflow focuses heavily on communication. Ever since your first contact, you will be in touch with an OurAdWords account manager. This person will be directly responsible for the overall performance of your account and will make sure that none of your questions go unanswered. The overall flow of the project may vary a little depending on your exact needs. We can provide you with a rough outline however, which is the following:
Contact And Preparation
We will respond to your contact request by checking your website and asking several questions about your exact goals. If applicable, we will also ask for access to your Google Analytics account to learn more about your website. Remember that if you do not have Google Analytics set up, we can also help you with that. Once we have all the information we need, you will get a precise Account Plan and a Quotation. You can ask for modifications to the quotation – our goal is to suit your needs as much as possible.
With the project details agreed upon, actual work begins on building your campaigns. The length of this phase can also vary greatly, but for most common cases, you can expect about 2 or 3 weeks until delivery. Once the account is set up and the campaigns are ready for launch, you will be billed for the development phase. Once the bill is settled, you will receive full access to the campaigns which will be uploaded, ready for launch.
Campaign management is an entirely separate part of the project workflow. Depending on your needs, campaign management will include support, keyword optimization and ad testing. Ona monthly basis, you will receive a detailed report of changes made to your account. This also includes a brief summary of your overall campaign performance and possible optimization opportunities for you to consider.
You will receive one bill for campaign development, and monthly bills for campaign management. If your campaigns were not running for a full month, the sum of the bill will be divided to match the number of active days, but you will always be billed for at least 50% of the month. A day is considered active if it produced at least a single impression in your account.