Do you need a head start into measuring how your website functions? Are you looking for simple, but reliable data on visitor quantities? If the answer is yes, and you feel the need for little else, basic Analytics integration is just for you. Integrating Google Analytics into your website is usually a fairly simple task. The catch is that we have seen all too often Analytics failing because of miniscule programming errors. Sometimes the tracking code has been misplaced; in other cases, it was simply missing from parts of the site. We offer you the peace of mind to know that everything is in place and the data you get is as clean as it can get.
What You See is What You Get
Basic Analytics integration is just that – it is basic. First of all, we will consult you about your goals and plans to understand what method of implementation is best for you. Sometimes, it is a better idea to use Google Tag Manager to keep all your code snippets in one location. In other cases, directly installing the tracking code is a more viable option. If you are using a CMS like WordPress, Joomla or Drupal, one must also decide if it’s better to use a plugin or directly modifying the template fits you better.
Having said that, getting the basics right is often more important than implementing niche tracking techniques. There is no point to measuring anything fancy if your basic dataflow is corrupted. Getting things straight is as crucial as it is affordable.