Getting AdWords Straight
There are hundreds of tutorials out there dealing with the development and management of Google AdWords campaigns. Some are more lacking, while others are complete. The main issue with these tutorials is that they are designed with two audiences in mind – one being those who wish to become AdWords specialists themselves, and the other being entrepreneurs who wish to create and manage their own campaigns. The more complete and complex study guides are directed at those striving to become specialists, while entrepreneurs are often left with various incomplete guides. This is simply due to the fact that business owners rarely have enough time on their hands to embark on a lengthy process of study, trial and error. Incomplete guides and tutorials however, can cause serious issues if someone wishes to develop campaigns for themselves.
In this series of articles, we will be tackling the most important aspects of AdWords campaigns – search campaigns in particular – that are often omitted from incomplete tutorials. The goal in this case is not to provide you with the skills needed to develop your own campaigns, but with the insight to understand how these campaigns work, and the most common pitfalls one needs to keep a sharp eye on, no matter who is in charge of managing their campaigns.I am interested