Google Analytics is perhaps the single most popular website statistics platform. Google provides the service free of charge, all you have to do is integrate it into your website. The platform also has an enterprise edition, Google Analytics 360, which is characterized by a massive feature set available at extravagant pricing. For most users however – many multinational companies included – the base product contains all the features they will ever need to keep track of their websites’ performance. Proper Google Analytics integration is of paramount importance however, as it allows you to see beyond raw visitor counts. If you are seeking to understand your visitors, you will need to analyze traffic to its greatest extent.
The Value of Google Analytics
No matter which level of Analytics integration you prefer, you will always have full access to the core features of Analytics. These include general quantitative and behavioral statistics about website visits (sessions) and visitors (users). You can also filter the data to access the geographical and technological features of your visitors. This includes variables such as their location, operating system or the device they used. Segmenting your visitors based on their source – where they came from – also yields much information. Google Analytics is an excellent source of information, and we will help you get it running quickly and efficiently.
Levels of Analytics Integration
At OurAdwords, we differentiate between three levels of Analytics Integration. Basic Integration is technically all you need to start seeing your visitor data. If applicable, we will also add other basic features like Search Console or Google AdWords connectivity. Advanced Integration includes everything from Basic Integration and provides additional features. This includes certain features of Google Analytics that require coding, but are still essentially out-of-the-box. Features like basic eCommerce tracking and simple event tracking are all included in this package. Sometimes however, one needs more than just standard features for monitoring website performance. We also have the needs for more complex solutions covered.I am interested